Sweet Eats Essie
The primary goal was to create a high-impact brand experience that resonated with the target audience while ensuring an intuitive, seamless journey from product discovery to purchase. The design prioritized clear navigation and transparent cart feedback, as well as pricing and highlighting quality ingredients, to facilitate a quick and confident checkout process.
Project Type: Responsive E-Commerce Online Bakery
Role: Founder, UX/UI Designer, Copywriter, Brand Designer, Photographer
Focus: Responsive Web Design, Conversion Optimization, Brand Consistency
Tools: Squarespace & Canva
Mobile
Creating the Business
Consistency & Brand Integrity: Ensured the bakery's playful, high-energy brand and unique podcast themed concept were maintained across all screen sizes (desktop and mobile).
Conversion Optimization: Implemented UX features like a quick view with navigation arrows and instant cart confirmation to maintain shopping momentum and build user confidence during checkout.
Trust and Clarity: Used large, responsive, high-quality photography that clearly displayed the product to build trust, with image layouts adjusting to fit different screen sizes.
Mobile-First Clarity: Prioritized the mobile experience by using a hamburger menu to declutter the interface and made the strategic UX decision to omit the search bar for simplified navigation of unique product names.
